Friday, February 15, 2013

United Teletech Financial's 23% Loan Application Increase

After becoming an established MemberTree client partner, United Teletech Financial asked MemberTree how they could bolster loan application volume by 25%. 

After an analysis of UTF's banking share-of-voice across various mediums, MemberTree recommended a shift in the overall media strategy, coupled with an increased budget.  This was established as a test to determine if additional spend within this newly developed MemberTree strategy would drive application volume.  

MemberTree's revised media strategy started in July 2012. As soon as November 2012, the average monthly loan applications increased by 23%.  

This change in media weight and increased media spend set the stage for the 2013 media plan.  

United Teletech continues to see year over year increases in loan applications and funded loans.

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