Northern Hills FCU, located in the black hills of South Dakota, has been working with MemberTree for nearly 4 years. In that time, the credit union has witnessed the same ups and downs most CU's have with the shifting economy. However, 2013 is off to a strong start with an incredible increase of 144% in consumer lending when compared to January 2012 funded loans. This is representative of a 28% increase in total applications year over year and a 10% increase in the percentage of funded loan applications.
Marketing messages in Q4 2012 and Q1 2013 focused on consumer lending which, given these numbers, appears to be a strategy well aligned with the marketplace.