After becoming an established MemberTree client partner, United Teletech Financial asked MemberTree how they could bolster loan application volume by 25%.
After an analysis of UTF's banking share-of-voice across various mediums, MemberTree recommended a shift in the overall media strategy, coupled with an increased budget. This was established as a test to determine if additional spend within this newly developed MemberTree strategy would drive application volume.
MemberTree's revised media strategy started in July 2012. As soon as November 2012, the average monthly loan applications increased by 23%.
This change in media weight and increased media spend set the stage for the 2013 media plan.
United Teletech continues to see year over year increases in loan applications and funded loans.
https://www.utfinancial.org/
Northern Hills FCU, located in the black hills of South Dakota, has been working with MemberTree for nearly 4 years. In that time, the credit union has witnessed the same ups and downs most CU's have with the shifting economy. However, 2013 is off to a strong start with an incredible increase of 144% in consumer lending when compared to January 2012 funded loans. This is representative of a 28% increase in total applications year over year and a 10% increase in the percentage of funded loan applications.
Marketing messages in Q4 2012 and Q1 2013 focused on consumer lending which, given these numbers, appears to be a strategy well aligned with the marketplace.
Things
are happening fast for Jersey Shore Credit Union, having just launched
on January 15, 2013;
Jersey Shore has already saved
their community
close to $100,000!
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